Water Brands Marketing Manager

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Job Description

Recruit Island - Admin & Finance Team, on behalf of our client, a globally renowned company, are re-recruiting for an experienced Marketing Manager to work in Dublin or the Belfast area. 

Salary DOE plus bonus potential and company car.

Job Overwiew:

To deliver profitable growth for our clients Water brands in Ireland. Build a sustainable competitive advantage for our water brands in the market place and exploit every opportunity fully. Manage different segments of the market to maximise the portfolio sales opportunity.

(Full Job Spec will be given upon request at application)

Responsibilities will include: 

  • Create a Water Brands Vision leveraging insights to drive activity and get buy in across Stakeholders
  • Ability to influence Senior Management and communicate across functions and flawlessly execute Plans
  • Proactively collaborate with external and internal customers to create joint value
  • Build the 5 Year Water Innovation Pipeline
  • Develop New Products to ensure we are competing effectively in all key Water Segments. Identify opportunities and address issues
  • Deliver 3 Year Water Brand Plans and Goals in line with their Company Goals in the Water Category (including Customer & Channel Plans as well as the overarching Company Strategy)
  • Drive results: accountable for delivery and management of Water Brands P&L and Targets at Transactions, Revenue, Volume, GP and EBIT level
  • Carry out Monthly Review of Water Brands P&L with variance analysis.
  • Build Corrective Action Plans to achieve agreed Profit and Revenue Targets

Essential Criteria: 

  • 4 years’ experience within a FMCG Brand Marketing role
  • Related Third level education in Business/Marketing
  • Commercial focus and proof on delivering profitability, ROI & metrics
  • Driven, credible & accountable and a proven track in delivering results
  • Dynamic committed and enthusiastic professional with 3rd Level Educational qualification in Business/Marketing
  • Persuasive highly motivated results driven self starter who can manage time & resources to be effective
  • Ability to function in a dynamic environment and a team player
  • Full knowledge of Media sources and Creative & Media Planning
  • Development of Marketing Programmes encompassing
  • Planning and organising skills
  • Demonstrate application of Strategic Brand Marketing principles in a Commercial environment e.g. Positioning
  • Strong ability to capture, interpret and apply Consumer Shopper and Customer and market insights
  • Brand Communication & Positioning decision making & excellent presentations skills
  • Integrated Marketing Campaigns incl. Consumer & Trade activity
  • Promotional Planning. Responsible with strong communication skills
  • Demonstration of ability to develop & maintain strong relationships & to communicate on many levels to influence & achieve high results through others
  • Excellent Commercial & Financial acumen and an ability to manage Brand P&L via key profit drivers

Desired Criteria: 

  • Extensive experience from an FMCG blue chip multi-national environment.
  • Extensive experience in a FMCG Brand Marketing role managing and developing iconic/ leading brands.
  • Experience of working with Customer Marketing, Commercialisation, Key Accounts & Field Sales.
  • Knowledge and Experience of both ROI & NI Markets in a FMCG capacity
  • Experience of Bottled Water Industry/ Market/ & Technical knowledge.
  • Experience of Long Range Planning including longer term Innovation Pipeline development.
  • A career which demonstrates a thorough understanding of the drivers of growing brands business success.
  • Awareness of production and supply chain in order to understand implications for new products including costs analysis.
  • Demonstrate a clear ability of deliver return on investment in P&L with proven track record.
  • Membership or participation in Industry organisations/bodies.

If you meet the above essential criteria, please send us your application today.  A career opportunity not to be missed. 

Apply via LinkedIn
  • Salary:Negotiable
  • Location:Dublin City Centre
  • Type:Permanent
  • Category:Marketing
  • Ref.no:JO-1902-424427