Marketing Manager – Education

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Job Description

Reporting to the COO, the Marketing Manager will have day-to-day responsibilities for the running of specified marketing and commercial activity. The role also includes the management of our clients website and social media platforms.

Responsibilities

  • To develop and coordinate the annual marketing strategy.
  • To plan, implement and optimise a range of marketing tactics including search display, re-marketing and social media marketing, advertising, PR & Outdoor campaigns.
  • Preparing and delivering marketing plans within key objectives
  • Working across business functions to deliver the annual communications plan, ensuring all communications adhere to the organisation’s brand guidelines
  • Overall responsibility for management of content on website and social media output for website contributor resources and relationships with website partners
  • Analysing the results of the annual digital marketing strategy to implement constant refinement and optimisation
  • Managing the online presence to maximise visibility and user engagement as measured by agreed metrics
  • Managing and developing Social Media presence.
  • Producing regular reports on online traffic and other metrics for key stakeholders
  • Monitoring competitor activity
  • Generating leads for products and services
  • Working with external public relations to source both editorial and advertising opportunities
  • Liaising with Business Development to maximise visibility at annual dinners, graduations, conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
  • Attending key expos to represent the Institute and providing customer service

Experience

  • Educated to degree level
  • 2-4 Years’ experience in a similar role.
  • Experience in a marketing role within 3rd level education highly desired. 
  • Experience of website management and working closely with website developers from design phase through to execution
  • Candidates should have a good working knowledge of digital marketing tactics with regard to SEO, social media and content marketing and should be an excellent communicator with strong content creation skills.  
  • Strong standard in written, verbal, communication and presenting
  • Candidates should have good analytical skills and be adept at using Google Analytics to gain insight and measure results.

Salary - 40-50K +

Apply via LinkedIn

James Monks

Executive Principal Consultant 01 6146093 james.monks@cpl.ie
  • Salary: 40000 - 50000
  • Location:Dublin City Centre
  • Type:Permanent
  • Category:Marketing
  • Ref.no:JO-1808-414219_23