Email Marketing Manager

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Job Description

We are looking for an Email Marketing Manager to join an exciting growing team to drive customer communications.

The successful candidate will play a key role in the team, and will be responsible for the ongoing development, execution and optimisation of a world class communications plan for the 100,000 plus customers worldwide. There is a big opportunity to drive significant commercial growth in the role, and it would suit an ambitious email marketer with a track record for delivering results in a fast-moving, data-driven environment. 

  • Responsibilities 
    Oversee the day-to-day management of the email marketing calendar and the production of email campaigns from start to finish, including creative requirements, deployment, optimisation, monitoring, reporting and analysis 
  • Manage email campaigns throughout the customer lifecycle to maximise lifetime value
  • Maximise the capabilities of our email marketing platform (Salesforce Marketing Cloud)
  • Optimise the impact of customer comms through other channels including SMS and push messaging
  • Conduct customer research through email surveys
  • Carrying out segmentation of the database and implementing remarketing strategies
  • Ongoing measurement and optimisation of CRM campaigns Optimize existing campaigns with ongoing tests of customer segmentation, subject lines, time of send, content, landing pages, etc.
  • Work closely with the Marketing Director to develop a clear CRM strategy

The succesful candidate will have:

  • Previous experience as an email marketing manager
  • Excellent written communication and copywriting skills
  • Degree in a relevant field
  • Strong analytical skills, with the ability to translate complex data into actionable insights and profitable marketing plans
  • Experience with Salesforce Marketing Cloud is highly desirable 

For more information on this role or any other Marketing positions please contact Adam Magorrian on +353 1947 6243

Apply via LinkedIn
  • Salary: 50000 - 60000
  • Location:Dublin City Centre
  • Type:Permanent
  • Category:Marketing