Digital Marketing Lead

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Job Description

The ideal candidate will have a passion for all things marketing and technology. You should have a strong grasp of current marketing tools and strategies and be able to lead key workstreams focussed on integrated digital marketing campaigns from concept to execution. This is initially for a 2 year contract. 

The successful applicant will be required to:

  • Working directly with the internal project team, agencies and suppliers to ensure successful programme delivery
  • Lead a programme of work that will result in a transformed digital offering and deliver an optimised consumer experience, including personalisation.
  • Lead the delivery of marketing and business requirements.
  • Working with core team members, internally and externally, identify requirements and translate these into actionable features while ensuring the establishment of the people and processes for any on-going management & communications. 
  • Priorities will be to lead, facilitate and manage components of a complex, cross-organisational digital ecosystem programme of work, helping to realise strategic benefits to the full.
  • Own the delivery of individual work streams within the Digital Ecosystem programme, enabling end-to-end service transformation, digital marketing enablers, digital marketing skill and capability, and building the digital marketing services. 

Requirements

  • BSc/BA in marketing or relevant field / experience. 
  • 5 - 10 years’ experience in a Digital Marketing role. 
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong experience in working with multi-disciplinary teams in a dynamic environment.
  • Demonstrate a deep knowledge of the digital landscape and digital marketing, including latest digital marketing developments and industry best practices. 
  • Demonstrate working experience of an enterprise ecosystem, CEM, CXM and/or CRM projects or campaigns.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Solid knowledge of website analytics tools 
  • Working knowledge of ad serving tools 
  • Experience in managing Google Adwords campaigns
  • Strong project management skills in order to maintain efficient and timely delivery on work packages and teams. 
Apply via LinkedIn

James Monks

Executive Principal Consultant 01 6146093 james.monks@cpl.ie
  • Salary:Negotiable
  • Location:Dublin City Centre
  • Type:Contract
  • Category:Marketing
  • Ref.no:JO-1812-421096