Digital Marketing Executive

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Job Description

Cpl are delighted to be recruiting for one of Ireland's leading electricity providers with offices in both the UK & Ireland.

We are looking for a creative, and data driven Digital Marketing Executive who possesses a passion for driving results via direct response advertising. Supporting the Marketing team, the ideal candidate will support the online channel using a fact based approach with strong attention to detail. The Digital Marketing Executive will get to work across both the Irish & UK market.

Responsibilities:

Supporting the management of online campaigns (PPC, SEO, Display) to deliver positive return-on-investment by driving leads at an acceptable cost per acquisition

  • Maximise each online channel to drive the highest number of new customer leads to meet budget targets
  • Identify new channels within online to drive incremental customer leads
  • Competitor analysis for online channel keeping abreast of competitors offerings and marketing message across PPC & Social
  • Updates to both websites with excellent working knowledge of CMS
  • Collaborate with wider marketing team to improve user experience
  • Maintain good working relationship with media agencies, creative agencies and other 3rd party partners
  • Analyse and report online marketing activity results to the wider marketing team on a weekly and monthly basis;
  • Ongoing analysis of online funnel to identify areas for improvement

Experience & Skills:

  • 2- 3 years’ experience in B2C direct response online marketing, managing paid online campaign including PPC and/or Social
  • Working knowledge of Google Analytics, Facebook Business Manager & Google Ads
  • Experience of HTML coding and Photoshop
  • Degree in Marketing or Business;
  • Advanced skills in Excel, PowerPoint and Word;
  • Excellent written and verbal communication skills;
  • Ability to multitask and perform under pressure, confidence working in fast paced environment

Person Specifications:

  • Results focused and comfortable delivering to leads targets
  • Analytical and data driven approach to online marketing
  • Strong execution and focused on return-on-investment
  • Enthusiastic, Self-driven & pro-active
  • Open to learning and developing skills and capabilities
  • Team player

Career Incentive:

  • Competitive salary and bonus structure
  • Annual Leave increases with service
  • Great career progression opportunities
  • Fast-growing company with strong market growth
  • An energetic and friendly team environment
  • Great staff social events, monthly beer and pizza, regular fruit drops and Friday breakfast.

For more information on this role or any other Marketing positions please contact Adam Magorrian on +353 1947 6243

Apply via LinkedIn
  • Salary: 35000 - 40000
  • Location:South Dublin
  • Type:Permanent
  • Category:Marketing
  • Ref.no:JO-1901-422567