Category Brand Manager

<< Back to Search Results

Job Description

This role is responsible for defining and implementing Category Marketing strategies across certain categories. Working closely with customers to deliver category thought leadership, challenging conventional thinking to co create inspiring 3 year Category Vision, Drivers and Tactics to gain advantage for our clients brands and drive sustainable, profitable growth.

Key Responsibilities:

  • Ability to build and maintain lasting relationships, Influence internally and external stakeholders and work in a collaborative manner.
  • Ensure clear understanding of customer dynamics, inspiring and giving confidence to our key retailer and pharmacy partners.
  • Be accountable. Set clear & achievable targets.
  • Propose ideas to drive category performance grounded in insight
  • Be the voice of the category and customer internally
  • Ability to get the best out of individuals holding all members of a team accountable for delivering quality results.
  • Co-develop ongoing, Sell & Execute 3 year Category Strategy for competitive advantage in key customers
  • Develop and implement customer facing range strategies.
  • Ensuring that category plans are integrated, understood and supported externally by key customers.

Experience

  • Relevant degree/qualifications
  • 3-5 years Category Management experience, broad commercial experience and knowledge of the Irish FMCG market is crucial.
  • Experience in turning data into insights from Nielsen and Kantar data.
  • Ability to set strategy, deliver results, build and present compelling selling stories using data and insight.
  • Strong analytical skills with the ability to synthesise and integrate learning from multiple sources and see the connections in data, trends and events to generate insights.

Salary

€55-70,000+ Excellent Benefits

This is initially a 12 month contract.

Apply via LinkedIn

James Monks

Executive Principal Consultant 01 6146093 james.monks@cpl.ie
  • Salary: 55000 - 70000
  • Location:West Dublin
  • Type:Contract
  • Category:Marketing
  • Ref.no:JO-1810-417360_12