Brand Manager – Retail

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Job Description

Our client is recruiting for an experienced Brand Manager to help build the brand and raise brand awareness. You’ll work across all levels and departments of the organization to find what makes them unique and communicate it to the world. This is an 11 month maternity contract based in Dublin 12. 

Responsibilities

  • Analyze brand positioning 
  • Shape and communicate vision 
  • Translate brand elements into plans 
  • Lead creative development to motivate the target audience to “take action”
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirements

  • 3-5 years experience as Brand Manager or Associate Brand Manager
  • Experience working with buying groups, hardware stores and forecourts in Ireland essential  
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field
Apply via LinkedIn

James Monks

Executive Principal Consultant 087 701 1249 james.monks@cpl.ie
  • Salary:Negotiable
  • Location:West Dublin
  • Type:Contract
  • Category:Marketing
  • Ref.no:JO-2009-454496_3